One Doctor's Problem. One Solution. 150+ Practices Helped.
How building a website for one frustrated Edinburgh GP sparked a mission to transform healthcare websites across the UK.
ClinicWeb wasn't born in a boardroom or from market research. It started with a simple request from a GP who desperately needed help—and grew into something that's now helping medical practices get the professional websites they deserve.
How It All Began
Sometimes the best businesses are born from solving one person's real problem—and realizing thousands of others face the same challenge.
The Problem
Dr. Aviral Vatsa, a GP Partner at Pargrove Medical Practice in Edinburgh, was facing a problem that kept him up at night. His practice website was outdated, difficult for patients to navigate, and honestly, embarrassing compared to what modern healthcare should offer.
Every day, the reception team fielded dozens of calls asking questions that should have been answered online. Patients struggled to find basic information. Appointment booking was a nightmare. Meanwhile, quotes from web agencies were astronomical, and none of them seemed to understand the unique needs of a GP practice.
"I'm a doctor, not a web developer. I just wanted a website that worked for our patients without breaking the bank or taking months to build. Why was that so difficult to find?"
The Solution
Enter Prayas Choudhary—a senior IT professional with over 20 years building complex systems for major investment banks. Through a mutual connection, Dr. Vatsa shared his website frustrations with Prayas over coffee in Edinburgh's city center.
Prayas immediately recognized the problem. He'd built enterprise platforms serving millions of users, handling sensitive financial data with bank-grade security. A patient-focused, NHS-compliant website for a GP practice? That was something he could deliver—and deliver well.
But more importantly, Prayas understood what Dr. Vatsa really needed: not just a website, but a digital solution that would reduce administrative burden, improve patient experience, and free up the practice team to focus on what they do best—caring for patients.
The Result
Working closely together, they created exactly what Pargrove Medical Practice needed—a modern, accessible website that patients loved and staff found easy to maintain. Within weeks, the practice saw dramatic results: phone calls dropped by 40%, online appointment bookings tripled, and patient satisfaction scores increased.
No jargon. No inflated prices. No endless delays. Just a healthcare professional and a tech expert working together to solve a real problem.
Dr. Vatsa was thrilled—and so were his colleagues. Word spread quickly through medical networks in Edinburgh and beyond. "Who did your website?" became a common question at PCN meetings. That's when the realization hit: if Pargrove struggled with this, how many other GP practices across the UK were facing the same challenges?
The Mission Today
What started as helping one Edinburgh GP has become a mission to transform healthcare websites across the UK. Every practice deserves a modern, professional website that serves their patients—without the hassle, complexity, or ridiculous costs. We bring enterprise-grade technology with genuine healthcare understanding, delivering bank-level quality at practice-friendly prices.
Meet the Founder
Enterprise technology expertise meets genuine healthcare understanding
Prayas Choudhary
Founder & Technical Director
With 20+ years building mission-critical systems for global investment banks, Prayas brings enterprise-grade expertise to healthcare websites. His work powering platforms for major financial institutions means your practice website benefits from bank-level security, performance, and reliability.
But what makes ClinicWeb different isn't just the technical expertise—it's the understanding that comes from working directly with healthcare providers. Starting with Dr. Aviral Vatsa's practice in Edinburgh, Prayas has built deep insights into what medical practices really need from their digital presence.
"Working with Dr. Vatsa taught me that healthcare websites aren't just about looking good—they're about reducing admin burden, improving patient access, and genuinely making life better for practice teams. That's what we build for every practice we work with."
Our Values
The principles that guide everything we do
Patient-First Design
Every design decision we make prioritises the patient experience. We create websites that are easy to navigate for all users, regardless of age or ability.
NHS Compliance
We understand the unique requirements of healthcare websites. All our sites meet NHS Digital standards and accessibility guidelines.
Healthcare Expertise
Our team specialises exclusively in healthcare web design. We understand your challenges, your patients, and your regulatory requirements.
Results Focused
We measure success by your success. Reduced phone calls, increased online bookings, and better patient satisfaction are our goals.
Why This Approach Works
Enterprise technology meets real healthcare understanding
🏥 Healthcare Understanding
Through working with Dr. Vatsa and 150+ other practices, we've learned exactly what GP practices need. We speak your language, understand patient flow, appointment systems, NHS compliance, and the real challenges of running a medical practice—not from textbooks, but from years of direct collaboration.
- ✓Clear communication in your language, not tech jargon
- ✓Focus on reducing admin burden and improving patient experience
- ✓Deep understanding of NHS guidelines and compliance requirements
- ✓Real-world insights from working with practices across the UK
🏦 Investment Bank Standards
With 20+ years building mission-critical systems for global financial institutions, every ClinicWeb website benefits from enterprise-grade security, performance, and reliability that major banks trust— applied to your healthcare website at practice-friendly prices.
- ✓Lightning-fast load times (sub-2 second targets)
- ✓Bank-level security and data protection
- ✓Scalable architecture that grows with your practice
- ✓99.9% uptime backed by enterprise infrastructure